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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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Meta taps Dhruv Vohra to steer Southeast Asia commercial strategy
Meta has named Dhruv Vohra Managing Director for its Global Business Group in Southeast Asia. He will lead commercial strategy across six markets, focusing on AI, messaging and SMB growth.
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Atlas Copco’s five-step reputation intelligence model for spotting weak signals before they escalate
Atlas Copco shifted from reactive monitoring to a proactive reputation intelligence model that detects weak social signals—recurring customer questions, inconsistent posting and account health gaps—so leaders can act before issues escalate.
- Social Media
- SEO
- Advertising
From Photos to Cinematic Clips: Recreating the Raindance AI Effect
A practical Seedance 2.5 workflow to recast the Raindance music-video scene: prepare identity references, convert motion to a sketch, generate photoreal clips, and align to the audio. Includes production, QC and rights guidance for marketers.
Search Central packages hundreds of videos into beginner and technical SEO playlists
Google has grouped its Search Central videos into two curated playlists—one for beginners and one for technical SEO—to simplify onboarding, training and diagnostics for marketers and engineering teams.
What Makes a Strong Content Marketing Strategist? A Practical Model from Jake Bostock
Jake Bostock’s career—creative advertising studies, agency experience, and a content-strategy role at Brafton—illustrates the practical skill set agencies should seek: creative training, delivery experience and project management demonstrated through long-form work.
Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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