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Search Console now shows AI performance and lets sites opt out — globally
Google has completed a global rollout of Search Console’s AI performance report and a site-level opt-out toggle. The report tracks AI impressions (no click data) and the toggle prevents sites from being used to ground generative AI responses.
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Why PPC Teams Must Own Creative, Audiences and Attention
Demand Gen pushes PPC beyond keyword response: it requires creative strategy, audience insight and attention metrics to create interest before people search.
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How Walmart’s Electronic Shelf-Label Patent Reignites Pricing and Privacy Questions
Walmart CEO John Furner said the retailer will not set different prices based on who shoppers are, but a 2023 electronic-shelf-label patent and the Vizio deal keep questions about potential personalized pricing and data use alive.
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2026 WordStream Benchmarks: Cheaper Facebook Clicks, Stable Lead Costs
WordStream’s 2026 Facebook benchmarks show traffic CPCs fell 14% while CTR rose nearly 13%, giving advertisers cheaper clicks and stronger engagement even as average CPL remained near $27.
Why Model Choice Beats ‘LLM vs Human’ in English-to-Chinese Localization
A 774-sample English-to-Chinese benchmark shows humans still lead on informational and SEO content but lag on marketing, UI and UGC. The specific model and whether outputs are post-edited matter more than broad "Chinese LLM" or "Western LLM" labels.
Staples turns the Easy Button into a B2B signal with a new ‘Hard vs. Easy’ push
Staples has launched a “Hard vs. Easy” campaign that pairs the familiar Easy Button with a black “hard button” to spotlight enterprise services across streaming, OOH, social and sales collateral as the retailer shifts emphasis toward B2B solutions.
Costco launches nationwide delivery on DoorDash
Costco is now available nationwide through DoorDash in the U.S., offering more than 4,000 SKUs for same‑day delivery from local warehouses. The move broadens Costco’s third‑party delivery footprint and gives marketers another channel for reaching members.
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Essendant sells janitorial brands as WARN notices and litigation mount
Essendant sold its Boardwalk, GEN and Windsoft private-label janitorial brands to ORS Nasco while issuing WARN notices and facing litigation, illustrating how distributors monetize portable, high-margin assets when exiting a category or addressing liquidity pressure.
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Three Ways Retailers Can Win the Last Mile
Chewy COO Scott Anderson says retailers can compete with Amazon and Walmart by treating delivery as a differentiator, pairing metrics with customer anecdotes, and collaborating closely with carriers.
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Lowe’s pilots store-based 20-minute drone deliveries with Wing and DoorDash
Lowe’s is piloting drone delivery in Matthews, North Carolina, using Wing drones and DoorDash orders to deliver a curated set of over 100 SKUs in as little as 20 minutes, staged from a Lowe’s store.
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La Joya leans on marketplace fulfillment and absorbs higher shipping costs ahead of holidays
La Joya uses Amazon and Walmart multi-channel fulfillment and insures signature deliveries. The jeweler says it can absorb recent Amazon, USPS and FedEx surcharges because of high AOVs; smaller merchants may need different strategies.
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Ethan Allen seeks new CEO to accelerate digital, omnichannel and supply‑chain upgrades
Ethan Allen has launched a CEO search with a June 30 deadline amid activist investor pressure and falling sales. The board says the next leader must accelerate digital, omnichannel and supply‑chain improvements.
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Hills Distribution adds PexUniverse, bringing an 8,000‑SKU ecommerce catalog
Hills Distribution has added ecommerce distributor PexUniverse to its platform. The transaction brings an 8,000‑SKU ecommerce catalog to Hills, keeps key managers in place and strengthens Hills’ digital channel capabilities in plumbing and HVAC.
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Christmas Central owner Gordon Companies seeks Chapter 11 after failed order system
Gordon Companies, operator of Christmas Central and Christmas.com, filed for Chapter 11 in the Western District of New York with assets and liabilities estimated at $10M–$50M. The petition arrives amid an amended lawsuit over a failed order and warehouse system the company abandoned in 2021.
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Google’s AI Contribution Pilot Pays Publishers for Content in Gemini and AI Overviews
Google is piloting an “AI Contribution” program in Search Console that pays some publishers when their content significantly contributes to AI-generated responses in Gemini, AI Mode and AI Overviews. The effort is currently an early-stage pilot with limited participation and many open questions about scope, measurement and payments.
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Shein Expands U.S. Fulfillment to 2.5M sq ft with New Indiana Hub
Shein opened a 737,000-square-foot automated distribution center in Lebanon, Indiana — expanding its U.S. footprint to more than 2.5 million sq ft and aiming to bolster fulfillment capacity shortly after its Hong Kong IPO.
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Why AI citation counts wobble: formatting and model randomness outweigh source order
A new arXiv preprint testing GPT-5.4 with Exa finds formatting and model randomness influence AI citation decisions more than swapping source order. Measurement teams should rerun tests and control retrieval for live conclusions.
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Practical SEO Meets AI: Search Central’s Deep Dive Europe Heads to Barcelona
Google confirmed Search Central Live Deep Dive Europe will run Sept. 30–Oct. 2 in Barcelona, keeping technical SEO fundamentals while adding community-led AI sessions and hands-on poster troubleshooting.
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Amazon commits $230M+ to raise Whole Foods hourly pay and expand benefits
Amazon will invest more than $230M to raise pay and expand benefits for Whole Foods store employees. Pay increases start Sept. 28; expanded benefits roll out Jan. 1, 2027—Amazon says average total compensation will rise to over $29/hour.
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Watsco buys The Granite Group to add 82 Northeast branches and bulk up plumbing distribution
Watsco will acquire The Granite Group, adding 82 Northeast locations and nearly $500M in annual sales. The move deepens Watsco’s plumbing footprint and leverages its ongoing investments in ecommerce and digital platforms.
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Blogs Are Faster but Worse: Why Content Performance Hit a 12‑Year Low
Orbit Media’s 2026 blogging survey found blog performance at a 12-year low despite 92.4% AI adoption. The cause: marketers cut tactics — keyword research, expert collaboration, original research and editing — that correlate with stronger results.
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From Refunds to Remodels: What Macy’s $116M Investment Means for Marketers
Macy’s received $116M in tariff refunds and is investing most of the cash into brand-building, faster store remodels and operational buffers rather than broad price cuts. That bet protects margins and reshapes holiday and promotional strategies—here’s what marketers and merchandisers need to know.
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Google restructures EEA Search with aggregator and supplier units to meet EU DMA
Google has launched two new Search result units across the EEA — one for approved vertical aggregators and another for direct suppliers — to meet the EU’s Digital Markets Act. The change affects hotel, flight, long‑distance transport and product queries and will shift how visibility and traffic are measured in EEA markets.
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Search Trends, Narrowed: Google Trends Introduces Pre-Defined Category Filters
Google Trends now offers pre-defined category filters on the Explore page, letting marketers surface top-searched terms within a vertical and refine queries by category without first entering a search.
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Google’s Search Central Live Heads to Mexico City and Bogotá — Register by Sept. 16
Google will hold Search Central Live in Ciudad de México on Oct. 15 and in Bogotá on Oct. 19. Register by Sept. 16; confirmations go out Sept. 21. Sessions cover Search, Discover and News, with Spanish translation available.
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How Gemini’s selective video processing will change AI answers on YouTube
Google’s Gemini now analyzes targeted video segments for Ask YouTube, cutting token usage and costs while improving accuracy. The mode is available to developers now and will power the watch-page Ask experience in the coming months.
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If Rankings Fell Days After a Disavow, the Disavow Probably Isn’t the Cause
John Mueller warns disavow effects are processed incrementally—often over months—and sudden ranking drops after a disavow usually indicate technical mistakes or coincident algorithm updates.
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Gemini 3.8 Flash Lands in Search AI Mode — Here’s How to Measure Impact
Google has updated Search’s AI Mode to Gemini 3.8 Flash and enabled it for Google AI Pro and Ultra subscribers. The company cites improvements in multi-step reasoning, agentic tasks and software-engineering outputs; marketers should run focused tests and monitor referral traffic.
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Retail’s fall tests: Hilary Duff, a chicken purse and Saks’ post‑bankruptcy moment
This week’s retail headlines span celebrity ambassadorships, a branded chicken‑bag purse from Walmart, Lowe’s skilled‑trades coalition and fall campaigns from Saks and Neiman—tests of short‑term attention tactics and longer‑term brand rebuilding.
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Google embeds WeatherNext 3 into Search and Maps — weather moves from pages to decision surfaces
Google rolled out WeatherNext 3, a global AI weather model it says is up to 50% more accurate, across Search, Maps and developer platforms. The integration shifts weather from third‑party pages into decision surfaces that influence marketing, inventory and event planning.
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