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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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From Photos to Cinematic Clips: Recreating the Raindance AI Effect
A practical Seedance 2.5 workflow to recast the Raindance music-video scene: prepare identity references, convert motion to a sketch, generate photoreal clips, and align to the audio. Includes production, QC and rights guidance for marketers.
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Dentsu Takes Six Awards at 2026 APAC Effies and Places Third for Agency Network
Dentsu collected two Golds, one Silver and three Bronze at the 2026 APAC Effie Awards in Singapore and placed third for Agency Network of the Year. Wins spanned Food, Influencer, Brand Revitalisation and integration across Dentsu units in APAC.
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- Advertising
Atlas Copco’s five-step reputation intelligence model for spotting weak signals before they escalate
Atlas Copco shifted from reactive monitoring to a proactive reputation intelligence model that detects weak social signals—recurring customer questions, inconsistent posting and account health gaps—so leaders can act before issues escalate.
llms.txt explained: how the new Markdown guide works and when to use it
llms.txt is an emerging Markdown file that gives AI agents a curated guide to a site’s most important content. It’s easy to implement and worth testing, but current evidence does not show a direct boost to AI citations or search rankings.
How to Use Email Marketing to Drive Sales: A Six-Step Practical Playbook
A six-step playbook for turning your contact list into a reliable sales channel: attract engaged subscribers, segment, write focused messages, automate follow-ups, protect deliverability and measure revenue.
Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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