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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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Build an AI-Aware SEO Content Roadmap
A practical, AI-aware approach to content planning: map topics to business outcomes, run competitor gap research, inspect SERPs for AI Overviews, cluster by buyer intent, and prioritize with an AI-aware scorecard.
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How to Use Email Marketing to Drive Sales: A Six-Step Practical Playbook
A six-step playbook for turning your contact list into a reliable sales channel: attract engaged subscribers, segment, write focused messages, automate follow-ups, protect deliverability and measure revenue.
- Social Media
- SEO
- Advertising
From Photos to Cinematic Clips: Recreating the Raindance AI Effect
A practical Seedance 2.5 workflow to recast the Raindance music-video scene: prepare identity references, convert motion to a sketch, generate photoreal clips, and align to the audio. Includes production, QC and rights guidance for marketers.
Search Central packages hundreds of videos into beginner and technical SEO playlists
Google has grouped its Search Central videos into two curated playlists—one for beginners and one for technical SEO—to simplify onboarding, training and diagnostics for marketers and engineering teams.
TBS and Dentsu Launch THE DOTS TOKYO and Host Japan Round of MLP Asia 2026
TBS and Dentsu have launched THE DOTS TOKYO and will co-host the Japan round of MLP Asia 2026, creating new sponsorship and broadcast inventory as reported pickleball participation in Japan rises.
Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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