News
Popular
Update your systems: Google relocates crawler IP ranges to /crawling/ipranges/
Google moved its crawler IP range JSON files from /search/apis/ipranges/ to /crawling/ipranges/. Update hard-coded URLs — old paths will be redirected for up to six months.
AI & Marketing
Top Rated
How to Balance Link Building, Linkable Assets and Digital PR for AI-Aware SEO
Backlinks still matter, but brand mentions and AI visibility are reshaping where marketers should allocate link budgets. Use link building, linkable assets and digital PR together — and measure citations and AI visibility, not just followed domains.
All
Latest
Google Analytics Lets Advertisers Set Precise Conversion Lookback Windows
Google Analytics now lets advertisers set any integer lookback window for engaged‑view (1–30 days) and click‑through (1–90 days) conversions, replacing previous fixed or preset options. The change gives marketers finer control over attribution timing and affects reporting and automated bidding.
- Social Media
- SEO
- Advertising
Google Adds Social and Video Profiles to Search Console — Global Rollout
Google Search Console now supports platform properties for Instagram, TikTok, X and YouTube globally and published a guide explaining how to analyze search-driven performance for social and video content.
Shanghai hosts Google’s regional Search Central Live — practical guidance for cross-border SEO
Google will host Search Central Live in Shanghai on May 15, 2026. Sessions and materials will be provided in Simplified Chinese and Mandarin; registration closes April 27.
Search advertisers lose manual language targeting as Google automates language matching
Google will remove campaign-level language targeting for Search and AI Max for Search starting in late September. Ads will be matched by ad language and Google’s signals about user language comprehension; Performance Max retains language controls for non‑Search channels. Advertisers and API developers should audit creatives, landing pages and automation before the rollout.
After $1B Year, Fabletics Plans Major Retail Push With 45 New Stores
Fabletics will open 45 new stores (25 U.S., up to 20 international) after surpassing $1B in revenue, targeting India, the UAE, Colombia, Peru and parts of Central America as it scales retail alongside e-commerce.
Read More
Google adds Gemini 3.7 Flash to Search’s AI Mode for Pro and Ultra subscribers
Google has begun rolling Gemini 3.7 Flash into Search’s AI Mode for English Google AI Pro and Ultra subscribers. Here’s what marketers and SEOs should test and monitor next.
Read More
AI agents that can pay: Cloudflare’s wallets and what it means for trials and credits
Cloudflare announced wallets and optional agent identity handles so AI agents can hold stablecoins and pay at the edge. The changes affect trials, credits and how sites monetize automated traffic, though most features are not yet generally available.
Read More
Scaling merchant portfolios: Google’s 1,000-account cap and how agencies should respond
Google updated its Merchant Center documentation to state that Merchant Center for Agencies can link up to 1,000 client accounts. The clarification gives agencies a concrete planning limit for account structure, onboarding and scalability.
Read More
Bed Bath & Beyond Strengthens Finance Team with Jill Windrum Hire Ahead of Nasdaq Listing
Bed Bath & Beyond, Inc. appointed Jill Windrum chief accounting officer and deputy CFO, effective Aug. 31. The hire aims to bolster accounting, reporting and finance scalability as the company rebrands to Neighborhood Intelligence and prepares to trade under the ticker NXH.
Read More
