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Google adds Gemini 3.7 Flash to Search’s AI Mode for Pro and Ultra subscribers
Google has begun rolling Gemini 3.7 Flash into Search’s AI Mode for English Google AI Pro and Ultra subscribers. Here’s what marketers and SEOs should test and monitor next.
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What advertisers must do before Google’s Aug 17 Smart Bidding change
Google will make budget-limited Target CPA and Target ROAS campaigns optimize closer to their stated targets on Aug 17, 2026. Audit budget-limited campaigns now: check whether targets reflect the outcome you want, measure gaps between assigned targets and actuals, and confirm budget is the real constraint.
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Target severs Ulta partnership and bets on in-store ‘Beauty Studio’ to reclaim premium shelf space
Target and Ulta ended their shop-in-shop partnership. Target plans to roll out roughly 600 Beauty Studios and to fold beauty rewards into Target Circle — a move that shifts merchandising, loyalty and category control back to Target and raises execution and competitive questions for brands and rival retailers.
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Google Adds Social and Video Profiles to Search Console — Global Rollout
Google Search Console now supports platform properties for Instagram, TikTok, X and YouTube globally and published a guide explaining how to analyze search-driven performance for social and video content.
How to Make Health (YMYL) Content That AI Search Will Cite
AI Overviews and chat assistants now answer many health questions directly. To be cited, your health content must show clear credentials, open with a concise answer, be crawlable and earn authoritative citations.
When to Build an AI Agent for Google Ads—and When to Wait
A practical, four-step roadmap to adopt AI agents for Google Ads: prepare knowledge and data, exhaust off-the-shelf AI, build custom systems only when needed, and drive adoption through early users and clear guardrails.
Mud Jeans collapses under debt — and the ‘K-shaped’ consumer split may be closing
Mud Jeans has filed for bankruptcy and paused new orders, highlighting risks in circular-fashion financing. At the same time, economists report spending across most income groups is converging — a potential end to the pronounced ‘K-shaped’ split. Other signals: Brooks’ growth, mixed results at Tapestry and a novelty 3D-printed sneaker from Best Buy.
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After $1B Year, Fabletics Plans Major Retail Push With 45 New Stores
Fabletics will open 45 new stores (25 U.S., up to 20 international) after surpassing $1B in revenue, targeting India, the UAE, Colombia, Peru and parts of Central America as it scales retail alongside e-commerce.
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AI agents that can pay: Cloudflare’s wallets and what it means for trials and credits
Cloudflare announced wallets and optional agent identity handles so AI agents can hold stablecoins and pay at the edge. The changes affect trials, credits and how sites monetize automated traffic, though most features are not yet generally available.
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Scaling merchant portfolios: Google’s 1,000-account cap and how agencies should respond
Google updated its Merchant Center documentation to state that Merchant Center for Agencies can link up to 1,000 client accounts. The clarification gives agencies a concrete planning limit for account structure, onboarding and scalability.
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Bed Bath & Beyond Strengthens Finance Team with Jill Windrum Hire Ahead of Nasdaq Listing
Bed Bath & Beyond, Inc. appointed Jill Windrum chief accounting officer and deputy CFO, effective Aug. 31. The hire aims to bolster accounting, reporting and finance scalability as the company rebrands to Neighborhood Intelligence and prepares to trade under the ticker NXH.
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Google’s Search Central Deep Dive Europe arrives in Barcelona, Sept. 30–Oct. 2, 2026
Google will host Search Central Live Deep Dive Europe 2026 in Barcelona, Sept. 30–Oct. 2. The free, application‑only program is a three‑day technical curriculum covering crawling, indexing and ranking, with limited seats and speaker slots.
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Google to Treat Back-Button Hijacking as Spam — Enforcement Begins June 15, 2026
Google will treat ‘back button hijacking’ as an explicit spam violation and will begin enforcement on June 15, 2026. Sites that interfere with browser back navigation risk manual spam actions or automated demotions; publishers should audit both first- and third-party code now.
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Search Central Live Deep Dive Europe 2026: Google Seeks Community Input on Location and Timing
Google has shortlisted six European cities for Search Central Live Deep Dive Europe 2026 and is asking the SEO community to weigh in on location, timing and lightning-talk proposals via an interest form due July 1.
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Measuring AI: Why referral tags understate its influence on news traffic
A Scrunch study finds only 1.1% of post-AI-chat visits carry an AI referrer, but AI conversations still correlate with strong follow-through — mostly by direct navigation and to major publishers.
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Update your systems: Google relocates crawler IP ranges to /crawling/ipranges/
Google moved its crawler IP range JSON files from /search/apis/ipranges/ to /crawling/ipranges/. Update hard-coded URLs — old paths will be redirected for up to six months.
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