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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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What Makes a Strong Content Marketing Strategist? A Practical Model from Jake Bostock
Jake Bostock’s career—creative advertising studies, agency experience, and a content-strategy role at Brafton—illustrates the practical skill set agencies should seek: creative training, delivery experience and project management demonstrated through long-form work.
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llms.txt explained: how the new Markdown guide works and when to use it
llms.txt is an emerging Markdown file that gives AI agents a curated guide to a site’s most important content. It’s easy to implement and worth testing, but current evidence does not show a direct boost to AI citations or search rankings.
- Social Media
- SEO
- Advertising
Atlas Copco’s five-step reputation intelligence model for spotting weak signals before they escalate
Atlas Copco shifted from reactive monitoring to a proactive reputation intelligence model that detects weak social signals—recurring customer questions, inconsistent posting and account health gaps—so leaders can act before issues escalate.
Quantifying AI Search Visibility Beyond Clicks and Referrers
AI-driven answers often strip referrers and hide influence. This guide explains seven measurable signals — from tracked AI referrals and conversions to branded search and web mentions — marketers can use to quantify AI search visibility and its business impact.
TBS and Dentsu Launch THE DOTS TOKYO and Host Japan Round of MLP Asia 2026
TBS and Dentsu have launched THE DOTS TOKYO and will co-host the Japan round of MLP Asia 2026, creating new sponsorship and broadcast inventory as reported pickleball participation in Japan rises.
Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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Where Bluesky Fits in a Social Mix: Metrics Marketers Must Track
Bluesky’s registered-user totals keep climbing, but independent metrics show falling active use. For marketers and publishers the result is an opportunity to experiment — not a signal to reallocate major resources. Measure active users, referral conversions and moderation trends before committing.
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