AI & Marketing

Top Rated

All

Latest

Google Analytics Lets Advertisers Set Precise Conversion Lookback Windows

Google Analytics now lets advertisers set any integer lookback window for engaged‑view (1–30 days) and click‑through (1–90 days) conversions, replacing previous fixed or preset options. The change gives marketers finer control over attribution timing and affects reporting and automated bidding.

  • Social Media
  • SEO
  • Advertising

Search advertisers lose manual language targeting as Google automates language matching

Google will remove campaign-level language targeting for Search and AI Max for Search starting in late September. Ads will be matched by ad language and Google’s signals about user language comprehension; Performance Max retains language controls for non‑Search channels. Advertisers and API developers should audit creatives, landing pages and automation before the rollout.

Loading

Latest