News
Popular
Dentsu Takes Six Awards at 2026 APAC Effies and Places Third for Agency Network
Dentsu collected two Golds, one Silver and three Bronze at the 2026 APAC Effie Awards in Singapore and placed third for Agency Network of the Year. Wins spanned Food, Influencer, Brand Revitalisation and integration across Dentsu units in APAC.
AI & Marketing
Top Rated
AI SEO Beyond Content: A Practical Framework for Brand Visibility
Brands can be excluded from AI answers for four distinct reasons: crawlers can’t reach their content, positioning is inconsistent, extractable evidence is missing, or reputation signals are weak. This guide shows how to diagnose which layer fails and what teams should fix first.
All
Latest
Shared AI‑training control for websites: what Google’s robots.txt move means for publishers
Google will support an IETF-backed shared AI‑training policy token in robots.txt so sites can express cross‑provider training preferences; Google aims for broader support in 2027.
- Social Media
- SEO
- Advertising
Save Hours a Week: A Step‑by‑Step Guide to Social Media Automation
A practical guide to automating the predictable parts of your social workflow: identify repetitive tasks, use AI for ideation and drafts, centralize planning with one calendar and recurring slots, streamline approvals and publishing, and monitor failures and engagement.
Google puts links front and center in AI search — marketers must make sites worth the click
Google has started surfacing more inline links, official-site links and visual article recommendations inside AI search answers. That may help reverse some zero-click trends — but only if marketers make their sites worth clicking.
Microsoft Advertising’s 2026 APAC Partner Awards — winners and what marketers must act on
Microsoft Advertising’s 2026 APAC Partner Awards highlight partners using Copilot, feed integration, automated bidding and omnichannel measurement. These winners point to practical priorities for marketers planning pilots and vendor selection.
WhatsApp lets non-users join encrypted calls through a browser link
WhatsApp now supports browser-based guest joining: hosts can create a call link that lets people without WhatsApp join encrypted group or one-to-one calls after being admitted.
Read More
From Phone Clips to Festival Winners: Lessons from Instagram’s Edits Film Festival
Instagram’s Edits Film Festival in Mumbai highlighted the power of unpolished footage and platform editing tools. Winners were chosen for adventurous, relatable storytelling — a practical cue for brands and creators to prioritize concept and native tools over polish.
Read More
Why Dentsu’s new Carat positioning matters to CMOs and procurement
Dentsu has defined a new positioning for Carat — “Difference Engineered.” The label signals a sharpened narrative; marketers should demand case studies, measurement frameworks and proof before treating the slogan as a capability change.
Read More
Act now: Google Ads adds per-channel caps and priority tiers — set GDN to Low priority with 50% cap by Feb 2027
Google Ads will let advertisers prioritize channels and cap spend on low-priority inventory across Search, Shopping, Performance Max and Demand Gen. If you rely on GDN, set it to Low priority with a 50% cap by Feb 2027 to keep current behavior.
Read More
TBS and Dentsu Launch THE DOTS TOKYO and Host Japan Round of MLP Asia 2026
TBS and Dentsu have launched THE DOTS TOKYO and will co-host the Japan round of MLP Asia 2026, creating new sponsorship and broadcast inventory as reported pickleball participation in Japan rises.
Read More
Search Central packages hundreds of videos into beginner and technical SEO playlists
Google has grouped its Search Central videos into two curated playlists—one for beginners and one for technical SEO—to simplify onboarding, training and diagnostics for marketers and engineering teams.
Read More
Dentsu Inc. wins Design Agency of the Year as group claims 12 D&AD pencils
Dentsu Group won 12 pencils at the D&AD Awards 2026. Dentsu Inc. was named Design Agency of the Year after eight design-category wins contributed to the point tally. The awards span brand, digital experience, illustration and print disciplines across several Dentsu offices.
Read More
Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
Read More
Where Bluesky Fits in a Social Mix: Metrics Marketers Must Track
Bluesky’s registered-user totals keep climbing, but independent metrics show falling active use. For marketers and publishers the result is an opportunity to experiment — not a signal to reallocate major resources. Measure active users, referral conversions and moderation trends before committing.
Read More
Dentsu signs Japan ad industry’s first Virtual PPAs, secures ~2M kWh of renewable credits
Dentsu has signed two Virtual PPAs for its Japan operations — the company says they are the first in Japan’s advertising industry — to secure roughly 2 million kWh/year of renewable environmental value, support new solar projects including agricultural solar, and cut about 850 tons of CO2 annually.
Read More
Dentsu Named D&AD Design Agency of the Year: Signals for Shortlists, Hiring and Pitches
Dentsu was named Design Agency of the Year at the D&AD Awards 2026 in London. For clients and agencies, the win strengthens design credentials, shifts shortlists and raises questions about how award recognition converts to measurable business outcomes.
Read More
Consumer Confidence Plunges to 12-Year Low — What Marketers Need to Do Now
The Conference Board’s consumer confidence index fell to 81.8 in September, a 12-year low. Rising inflation expectations and concerns about higher interest rates are squeezing households — a development that should prompt marketers, e-commerce teams and advertisers to reassess demand forecasts, pricing and media strategies.
Read More
Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
Read More
