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Why Dentsu’s new Carat positioning matters to CMOs and procurement
Dentsu has defined a new positioning for Carat — "Difference Engineered." The label signals a sharpened narrative; marketers should demand case studies, measurement frameworks and proof before treating the slogan as a capability change.
AI & Marketing
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From Audit to Automation: Building a Scalable Content Governance Program
A practical guide to building content governance that keeps brand, quality and compliance consistent as you scale—especially when adding AI into production workflows.
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From Listening to Leading: Operationalizing Social Data
At Sprout Social’s 2026 Social Intelligence Summit, practitioners argued social listening only pays off when it changes business decisions. The operational work: establish rapid playbooks, translate social metrics into stakeholder language, and use creators and employees to amplify credible signals.
- Social Media
- SEO
- Advertising
Alt Text at Scale: A Workflow Guide for Social Media Teams
Alt text is essential for accessibility and discoverability, but writing accurate descriptions across networks eats hours. This guide explains what good alt text looks like, network limits, manual and AI-assisted workflows, and governance steps teams need to scale.
Reddit mentions are the strongest predictor of brand visibility in AI answers — what marketers should do
An Ahrefs analysis of 10,000 brands and 260M AI prompts finds Reddit mentions correlate most strongly with brand visibility in AI answers. Marketers should monitor Reddit, build a broad spread of off-site mentions and measure results across AI platforms over months.
Make AI Product Videos That Sell: A Practical Prompt Framework
Most AI video outputs fail because prompts are under-specified. Use a six-slot prompt that locks product identity, describes one clear action, limits motion and defines an ending to create repeatable, sellable product ads across tools.
Google’s Search Central Live comes to Zurich — free, one-day event for SEOs
Google’s Search Central Live returns to Zurich on December 4, 2026. The free, in-person event will cover Search, Shopping, Discover and Gemini, include a live Q&A, and is not being recorded or streamed. Space is limited and registration requires prior application.
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GetResponse Adds MCP Support for Conversational Email Drafting and Reporting
GetResponse’s new MCP support lets connected AI assistants read stored newsletters, surface engagement metrics, locate contact segments and save campaign drafts inside your account — while sending, publishing and automation remain manual.
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Dentsu Inc. wins its first APAC Effie Gold as dentsu group takes six medals and places third
Dentsu Inc. won its first APAC Effie Gold and a Silver at the September 25, 2026 ceremony in Singapore. The dentsu group took six medals overall and finished third in Agency Network of the Year.
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WhatsApp lets non-users join encrypted calls through a browser link
WhatsApp now supports browser-based guest joining: hosts can create a call link that lets people without WhatsApp join encrypted group or one-to-one calls after being admitted.
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How Duck.ai’s encrypted chat links change AI collaboration for marketing teams
Duck.ai’s encrypted sharing (announced Oct. 7, 2026) creates client-side encrypted, short-lived links so teams can share AI conversations without making them searchable. Marketers should treat it as a useful control, not a compliance certificate.
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From Phone Clips to Festival Winners: Lessons from Instagram’s Edits Film Festival
Instagram’s Edits Film Festival in Mumbai highlighted the power of unpolished footage and platform editing tools. Winners were chosen for adventurous, relatable storytelling — a practical cue for brands and creators to prioritize concept and native tools over polish.
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Act now: Google Ads adds per-channel caps and priority tiers — set GDN to Low priority with 50% cap by Feb 2027
Google Ads will let advertisers prioritize channels and cap spend on low-priority inventory across Search, Shopping, Performance Max and Demand Gen. If you rely on GDN, set it to Low priority with a 50% cap by Feb 2027 to keep current behavior.
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Dentsu Takes Six Awards at 2026 APAC Effies and Places Third for Agency Network
Dentsu collected two Golds, one Silver and three Bronze at the 2026 APAC Effie Awards in Singapore and placed third for Agency Network of the Year. Wins spanned Food, Influencer, Brand Revitalisation and integration across Dentsu units in APAC.
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TBS and Dentsu Launch THE DOTS TOKYO and Host Japan Round of MLP Asia 2026
TBS and Dentsu have launched THE DOTS TOKYO and will co-host the Japan round of MLP Asia 2026, creating new sponsorship and broadcast inventory as reported pickleball participation in Japan rises.
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Search Central packages hundreds of videos into beginner and technical SEO playlists
Google has grouped its Search Central videos into two curated playlists—one for beginners and one for technical SEO—to simplify onboarding, training and diagnostics for marketers and engineering teams.
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Dentsu Inc. wins Design Agency of the Year as group claims 12 D&AD pencils
Dentsu Group won 12 pencils at the D&AD Awards 2026. Dentsu Inc. was named Design Agency of the Year after eight design-category wins contributed to the point tally. The awards span brand, digital experience, illustration and print disciplines across several Dentsu offices.
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Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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Where Bluesky Fits in a Social Mix: Metrics Marketers Must Track
Bluesky’s registered-user totals keep climbing, but independent metrics show falling active use. For marketers and publishers the result is an opportunity to experiment — not a signal to reallocate major resources. Measure active users, referral conversions and moderation trends before committing.
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Dentsu signs Japan ad industry’s first Virtual PPAs, secures ~2M kWh of renewable credits
Dentsu has signed two Virtual PPAs for its Japan operations — the company says they are the first in Japan’s advertising industry — to secure roughly 2 million kWh/year of renewable environmental value, support new solar projects including agricultural solar, and cut about 850 tons of CO2 annually.
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Dentsu Named D&AD Design Agency of the Year: Signals for Shortlists, Hiring and Pitches
Dentsu was named Design Agency of the Year at the D&AD Awards 2026 in London. For clients and agencies, the win strengthens design credentials, shifts shortlists and raises questions about how award recognition converts to measurable business outcomes.
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Consumer Confidence Plunges to 12-Year Low — What Marketers Need to Do Now
The Conference Board’s consumer confidence index fell to 81.8 in September, a 12-year low. Rising inflation expectations and concerns about higher interest rates are squeezing households — a development that should prompt marketers, e-commerce teams and advertisers to reassess demand forecasts, pricing and media strategies.
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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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