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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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Quantifying AI Search Visibility Beyond Clicks and Referrers
AI-driven answers often strip referrers and hide influence. This guide explains seven measurable signals — from tracked AI referrals and conversions to branded search and web mentions — marketers can use to quantify AI search visibility and its business impact.
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Personal branding that actually works: a practical 7‑step playbook for marketers and founders
A practical seven‑step playbook to build a personal brand that attracts hires, clients and speaking opportunities: audit, niche, platform, content systems and measurement.
- Social Media
- SEO
- Advertising
What October 2026’s Instagram updates mean for creators and marketers
Instagram’s October 2026 updates push creator tooling and AI forward: Edits expands to desktop/Quest and longer exports, new AI features and labels appear, and Reels-first feed tests reshape distribution—actions marketers should test now.
Build Pages That Rank: A Tactical Guide to Keyword Intent and On‑Page Changes
Match pages to search intent: learn the four keyword types—informational, navigational, commercial and transactional—how to confirm intent in the SERP, and the exact on-page changes to prioritize for each.
Dentsu Takes Six Awards at 2026 APAC Effies and Places Third for Agency Network
Dentsu collected two Golds, one Silver and three Bronze at the 2026 APAC Effie Awards in Singapore and placed third for Agency Network of the Year. Wins spanned Food, Influencer, Brand Revitalisation and integration across Dentsu units in APAC.
Search Central packages hundreds of videos into beginner and technical SEO playlists
Google has grouped its Search Central videos into two curated playlists—one for beginners and one for technical SEO—to simplify onboarding, training and diagnostics for marketers and engineering teams.
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Dentsu Inc. wins Design Agency of the Year as group claims 12 D&AD pencils
Dentsu Group won 12 pencils at the D&AD Awards 2026. Dentsu Inc. was named Design Agency of the Year after eight design-category wins contributed to the point tally. The awards span brand, digital experience, illustration and print disciplines across several Dentsu offices.
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Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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Where Bluesky Fits in a Social Mix: Metrics Marketers Must Track
Bluesky’s registered-user totals keep climbing, but independent metrics show falling active use. For marketers and publishers the result is an opportunity to experiment — not a signal to reallocate major resources. Measure active users, referral conversions and moderation trends before committing.
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