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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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How to coordinate email and SMS for ecommerce: practical workflows that reduce duplication and drive conversions
Practical guide for ecommerce teams: use email for context and storytelling, SMS for urgency and short confirmations. This piece explains compliance essentials and five operational workflows—welcome, abandoned cart, BFCM, back-in-stock and replenishment—to combine both channels without duplicating messages.
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From idea to publish: How to integrate AI into your social content pipeline
A practical workflow for using AI across social planning, production and repurposing — keep brand context, mine customer signals, plan within constraints, automate repetitive production tasks and measure impact.
- Social Media
- SEO
- Advertising
Where TikTok Videos Stall — 14 Practical Fixes to Get More Views
Most TikTok stalls happen in three places: the edit, the first-hour test, and the long tail. This guide gives 14 targeted fixes — each tied to the algorithmic signal it moves — so you can diagnose where your videos stop and what to change next.
From Audit to Action: Run Focused SEO Fixes with Claude and Semrush MCP
How to connect Claude to Semrush’s MCP, pull Site Audit data and turn findings into prioritized, ticket-ready SEO fixes — with practical tips for API costs, permissions and operational workflows.
Automate the Repetitive Content Work That Wastes Your Team’s Time
A practical framework for automating repeatable content tasks: pick one job, map the real process, connect authoritative data, teach the system with examples, run an end-to-end proof, then schedule and scale with human checks.
TBS and Dentsu Launch THE DOTS TOKYO and Host Japan Round of MLP Asia 2026
TBS and Dentsu have launched THE DOTS TOKYO and will co-host the Japan round of MLP Asia 2026, creating new sponsorship and broadcast inventory as reported pickleball participation in Japan rises.
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Search Central packages hundreds of videos into beginner and technical SEO playlists
Google has grouped its Search Central videos into two curated playlists—one for beginners and one for technical SEO—to simplify onboarding, training and diagnostics for marketers and engineering teams.
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Dentsu Inc. wins Design Agency of the Year as group claims 12 D&AD pencils
Dentsu Group won 12 pencils at the D&AD Awards 2026. Dentsu Inc. was named Design Agency of the Year after eight design-category wins contributed to the point tally. The awards span brand, digital experience, illustration and print disciplines across several Dentsu offices.
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Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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Where Bluesky Fits in a Social Mix: Metrics Marketers Must Track
Bluesky’s registered-user totals keep climbing, but independent metrics show falling active use. For marketers and publishers the result is an opportunity to experiment — not a signal to reallocate major resources. Measure active users, referral conversions and moderation trends before committing.
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