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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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Meta taps Dhruv Vohra to steer Southeast Asia commercial strategy
Meta has named Dhruv Vohra Managing Director for its Global Business Group in Southeast Asia. He will lead commercial strategy across six markets, focusing on AI, messaging and SMB growth.
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Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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Recreating the Jean Philanthrope Format: A Practical Workflow
A practical workflow for creating recurring AI characters for short social videos: build a multi-view character sheet, capture a motion-only reference, combine them in a reference-driven model, and finish with a consistent editorial template.
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A practical quarterly method to estimate AI search ROI
A repeatable quarterly method to estimate AI search ROI: split costs into pure and shared, estimate revenue via tracked conversions and self-reported attribution, convert to an ROI percentage, and optionally show ad-equivalent visibility.
