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TBS and Dentsu Launch THE DOTS TOKYO and Host Japan Round of MLP Asia 2026
TBS and Dentsu have launched THE DOTS TOKYO and will co-host the Japan round of MLP Asia 2026, creating new sponsorship and broadcast inventory as reported pickleball participation in Japan rises.
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Fixing Wrong AI Answers: The Content + Indexing Checklist Marketers Need
When Google’s AI Overview claimed Feature Upvote didn’t have a public REST API, the vendor fixed it within days by updating its pages and forcing reindexing. Here’s a practical, repeatable checklist marketers can use to correct AI-sourced brand facts.
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Staff social teams for business outcomes, not just posts
Social teams now drive discovery, customer care and business intelligence. This guide explains four team models, nine specialist roles to prioritise, and how to make the hiring case.
- Social Media
- SEO
- Advertising
Make YouTube Videos That Hold Attention: Evidence‑First Editing for Marketers
A repeatable editing workflow that maps viewer questions to visual evidence, prioritizes the first 10–15 seconds, and builds sound and motion into the edit to improve YouTube retention.
AI Share of Voice: How to Measure Your Brand’s Visibility in AI Answers
AI share of voice estimates how often your brand appears in AI-generated answers relative to competitors, weighted by estimated impressions. Measure it consistently, inspect platform-level results, and pair SOV with citation and traffic data to turn visibility into business impact.
Google Marketing Platform ‘Drops’ adds Gemini‑curated DV360 bundles and LinkedIn CTV inventory
Google’s first Marketing Platform “Drops” bundles Gemini‑curated DV360 media packages, adds LinkedIn CTV inventory to DV360 and introduces a Gemini‑powered Search Ads 360 Home. Marketers should pilot the new bundles and confirm measurement and rollout details before reallocating budgets.
How Duck.ai’s encrypted chat links change AI collaboration for marketing teams
Duck.ai’s encrypted sharing (announced Oct. 7, 2026) creates client-side encrypted, short-lived links so teams can share AI conversations without making them searchable. Marketers should treat it as a useful control, not a compliance certificate.
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From Phone Clips to Festival Winners: Lessons from Instagram’s Edits Film Festival
Instagram’s Edits Film Festival in Mumbai highlighted the power of unpolished footage and platform editing tools. Winners were chosen for adventurous, relatable storytelling — a practical cue for brands and creators to prioritize concept and native tools over polish.
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Why Dentsu’s new Carat positioning matters to CMOs and procurement
Dentsu has defined a new positioning for Carat — “Difference Engineered.” The label signals a sharpened narrative; marketers should demand case studies, measurement frameworks and proof before treating the slogan as a capability change.
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Act now: Google Ads adds per-channel caps and priority tiers — set GDN to Low priority with 50% cap by Feb 2027
Google Ads will let advertisers prioritize channels and cap spend on low-priority inventory across Search, Shopping, Performance Max and Demand Gen. If you rely on GDN, set it to Low priority with a 50% cap by Feb 2027 to keep current behavior.
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Dentsu Takes Six Awards at 2026 APAC Effies and Places Third for Agency Network
Dentsu collected two Golds, one Silver and three Bronze at the 2026 APAC Effie Awards in Singapore and placed third for Agency Network of the Year. Wins spanned Food, Influencer, Brand Revitalisation and integration across Dentsu units in APAC.
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Search Central packages hundreds of videos into beginner and technical SEO playlists
Google has grouped its Search Central videos into two curated playlists—one for beginners and one for technical SEO—to simplify onboarding, training and diagnostics for marketers and engineering teams.
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Dentsu Inc. wins Design Agency of the Year as group claims 12 D&AD pencils
Dentsu Group won 12 pencils at the D&AD Awards 2026. Dentsu Inc. was named Design Agency of the Year after eight design-category wins contributed to the point tally. The awards span brand, digital experience, illustration and print disciplines across several Dentsu offices.
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Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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Where Bluesky Fits in a Social Mix: Metrics Marketers Must Track
Bluesky’s registered-user totals keep climbing, but independent metrics show falling active use. For marketers and publishers the result is an opportunity to experiment — not a signal to reallocate major resources. Measure active users, referral conversions and moderation trends before committing.
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Dentsu signs Japan ad industry’s first Virtual PPAs, secures ~2M kWh of renewable credits
Dentsu has signed two Virtual PPAs for its Japan operations — the company says they are the first in Japan’s advertising industry — to secure roughly 2 million kWh/year of renewable environmental value, support new solar projects including agricultural solar, and cut about 850 tons of CO2 annually.
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Dentsu Named D&AD Design Agency of the Year: Signals for Shortlists, Hiring and Pitches
Dentsu was named Design Agency of the Year at the D&AD Awards 2026 in London. For clients and agencies, the win strengthens design credentials, shifts shortlists and raises questions about how award recognition converts to measurable business outcomes.
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Consumer Confidence Plunges to 12-Year Low — What Marketers Need to Do Now
The Conference Board’s consumer confidence index fell to 81.8 in September, a 12-year low. Rising inflation expectations and concerns about higher interest rates are squeezing households — a development that should prompt marketers, e-commerce teams and advertisers to reassess demand forecasts, pricing and media strategies.
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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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