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Update your systems: Google relocates crawler IP ranges to /crawling/ipranges/
Google moved its crawler IP range JSON files from /search/apis/ipranges/ to /crawling/ipranges/. Update hard-coded URLs — old paths will be redirected for up to six months.
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Google’s Search Central Deep Dive Europe arrives in Barcelona, Sept. 30–Oct. 2, 2026
Google will host Search Central Live Deep Dive Europe 2026 in Barcelona, Sept. 30–Oct. 2. The free, application‑only program is a three‑day technical curriculum covering crawling, indexing and ranking, with limited seats and speaker slots.
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Google Analytics Lets Advertisers Set Precise Conversion Lookback Windows
Google Analytics now lets advertisers set any integer lookback window for engaged‑view (1–30 days) and click‑through (1–90 days) conversions, replacing previous fixed or preset options. The change gives marketers finer control over attribution timing and affects reporting and automated bidding.
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Google Adds Social and Video Profiles to Search Console — Global Rollout
Google Search Console now supports platform properties for Instagram, TikTok, X and YouTube globally and published a guide explaining how to analyze search-driven performance for social and video content.
Shanghai hosts Google’s regional Search Central Live — practical guidance for cross-border SEO
Google will host Search Central Live in Shanghai on May 15, 2026. Sessions and materials will be provided in Simplified Chinese and Mandarin; registration closes April 27.
Shoe Station Group hires Tracy Dick as CMO amid rebrand and multibanner pivot
Shoe Station Group has named Tracy Dick CMO as it consolidates marketing, loyalty and analytics leadership while pursuing a multibanner strategy and searching for a permanent CEO.
After $1B Year, Fabletics Plans Major Retail Push With 45 New Stores
Fabletics will open 45 new stores (25 U.S., up to 20 international) after surpassing $1B in revenue, targeting India, the UAE, Colombia, Peru and parts of Central America as it scales retail alongside e-commerce.
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Google adds Gemini 3.7 Flash to Search’s AI Mode for Pro and Ultra subscribers
Google has begun rolling Gemini 3.7 Flash into Search’s AI Mode for English Google AI Pro and Ultra subscribers. Here’s what marketers and SEOs should test and monitor next.
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AI agents that can pay: Cloudflare’s wallets and what it means for trials and credits
Cloudflare announced wallets and optional agent identity handles so AI agents can hold stablecoins and pay at the edge. The changes affect trials, credits and how sites monetize automated traffic, though most features are not yet generally available.
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Scaling merchant portfolios: Google’s 1,000-account cap and how agencies should respond
Google updated its Merchant Center documentation to state that Merchant Center for Agencies can link up to 1,000 client accounts. The clarification gives agencies a concrete planning limit for account structure, onboarding and scalability.
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Bed Bath & Beyond Strengthens Finance Team with Jill Windrum Hire Ahead of Nasdaq Listing
Bed Bath & Beyond, Inc. appointed Jill Windrum chief accounting officer and deputy CFO, effective Aug. 31. The hire aims to bolster accounting, reporting and finance scalability as the company rebrands to Neighborhood Intelligence and prepares to trade under the ticker NXH.
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