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Instagram adds centralized school hubs, student verification and prioritized reporting
Instagram has expanded its School Partnership Program with a centralized school hub, verified student features, prioritized reporting and new admin controls. The rollout offers communicators a way to centralize school messaging but raises verification and privacy questions districts must address.
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Meta taps Dhruv Vohra to steer Southeast Asia commercial strategy
Meta has named Dhruv Vohra Managing Director for its Global Business Group in Southeast Asia. He will lead commercial strategy across six markets, focusing on AI, messaging and SMB growth.
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Dentsu Inc. wins Design Agency of the Year as group claims 12 D&AD pencils
Dentsu Group won 12 pencils at the D&AD Awards 2026. Dentsu Inc. was named Design Agency of the Year after eight design-category wins contributed to the point tally. The awards span brand, digital experience, illustration and print disciplines across several Dentsu offices.
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Experiential Marketing: How to Plan Measurable, Shareable Brand Experiences
A practical guide to planning experiential marketing that advances business goals: pick the right objective, match the format to your audience, design for participation and social sharing, and measure outcomes with meaningful KPIs.
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A practical quarterly method to estimate AI search ROI
A repeatable quarterly method to estimate AI search ROI: split costs into pure and shared, estimate revenue via tracked conversions and self-reported attribution, convert to an ROI percentage, and optionally show ad-equivalent visibility.
Ikea shutters three D.C.-area plan-and-order stores as it shifts to delivery and digital
Ikea U.S. is closing three small-format plan-and-order stores in the D.C.-area this fall as it shifts emphasis toward delivery, pickup and digital planning. The move signals a reassessment of compact urban locations amid broader fulfillment investments.
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