Staples has launched a “Hard vs. Easy” campaign that pairs the familiar Easy Button with a black “hard button” to spotlight enterprise services across streaming, OOH, social and sales collateral as the retailer shifts emphasis toward B2B solutions.
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Amazon expanded AMC’s lookback from 13 months to up to five years. That longer history improves LTV, new-to-brand measurement, repeat-purchase timing, gateway-product analysis, winback campaigns and first-party joins—if advertisers validate activation limits before scaling.
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Old Navy’s MrBeast campaign produced a 22% jump in kids’ online traffic and huge view counts, highlighting a shift to creator-led marketing — but the sales impact is still unproven.
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SoHo’s combination of low storefront availability, high rents and an authentic streetscape continues to deliver discovery-driven traffic and marketing value. For brands, the neighborhood is a premium — and strategic — place to invest in visibility and experience.
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Hour‑of‑day rows in Google Ads reports can mislead. Smart Bidding already factors time into auction bids, so excluding hours removes eligibility rather than improving bids. Audit data, account for lag, test restrictions and reserve schedules for genuine operational constraints.
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