Google will host Search Central Live Deep Dive Europe 2026 in Barcelona, Sept. 30–Oct. 2. The free, application‑only program is a three‑day technical curriculum covering crawling, indexing and ranking, with limited seats and speaker slots.
Read More
Backlinks still matter, but brand mentions and AI visibility are reshaping where marketers should allocate link budgets. Use link building, linkable assets and digital PR together — and measure citations and AI visibility, not just followed domains.
Read More
Mid‑2026: Google and AI are changing where customers start. That uncertainty weakens some incumbent advantages and gives challengers a practical window to invest in defensible, citation‑worthy assets. Measure visibility beyond last‑click traffic and prioritize original research, experts, customer proof and technical foundations.
Read More
Google Search Console now supports platform properties for Instagram, TikTok, X and YouTube globally and published a guide explaining how to analyze search-driven performance for social and video content.
Read More
Google will treat ‘back button hijacking’ as an explicit spam violation and will begin enforcement on June 15, 2026. Sites that interfere with browser back navigation risk manual spam actions or automated demotions; publishers should audit both first- and third-party code now.
Read More
AI-generated search summaries can shape B2B buyer consideration before a click. Ranking still matters, but inclusion in AI Overviews requires connected, evidence-backed content, coordinated measurement with GA4 and CRM, and alignment between SEO and paid search.
Read More
Many AI‑optimization gains come from cleaning up years of technical and content debt. Retrieval systems penalize buried, duplicated or script‑dependent content — start by fixing architecture, consolidation, headings, internal linking and exposure of key answers.
Read More
Google has shortlisted six European cities for Search Central Live Deep Dive Europe 2026 and is asking the SEO community to weigh in on location, timing and lightning-talk proposals via an interest form due July 1.
Read More
Google added Search Generative AI performance reports in Search Console on June 3, 2026. The reports show impressions, pages, country and device breakdowns for content appearing in AI features on Search and Discover; rollout begins with a subset of sites.
Read More
Google clarifies that Search’s crawler fetches up to 2MB per HTML URL (64MB for PDFs), truncating the response and rendering only the retrieved bytes. That makes ordering and minimizing inline content important for SEO.
Read More
Google’s Search Console now supports platform properties for Instagram, TikTok, X and YouTube, allowing creators and publishers to track which search queries and Discover placements drive clicks to social and video posts.
Read More
Google published a Search Central guide explaining how to prepare site content — including local, shopping, image and video assets — for Google’s generative AI features while underscoring that SEO fundamentals still matter.
Read More
