Google added an Include option for hostname filters in Google Analytics, letting properties accept events only from an approved list of domains. The change reduces maintenance but requires careful testing because Active filters permanently drop matching data.
Read More
Baidu added an AI Traffic Analysis dashboard in its webmaster tools that reports AI citations, impressions, clicks and a CTR metric. The data isn’t live yet, but the metric definitions and keyword reports provide important first-party AI visibility for SEOs in China.
Read More
The first 90 days are the biggest risk window for agency client churn. Use a formal sales handover, 24-hour welcome, prioritised roadmap, weekly wins reports and 30/60/90 reviews to make early progress visible and improve retention.
Read More
Google’s John Mueller says transient rendering or server errors — not cross‑domain canonical tags — are the likelier explanation when unrelated domains appear canonical for your pages. Use Search Console live inspection and site monitoring to diagnose and prevent these issues.
Read More
Google Search Console now reports web multimodal (image) search traffic — Lens, Circle to Search, image uploads and Chrome image search — so site owners can measure and export image-led discovery. Here’s what to check and do next.
Read More
A randomized field experiment found Google’s AI Mode reduced clicks to external sites and worsened user perceptions of Search, raising pressing implications for publishers, marketers and measurement strategies.
Read More
Google published guidance for adding Search Profile badges — a practical way to link audiences to a centralized profile and potentially surface content in Google Discover. The badge is documented; whether it’s a response to reduced referral traffic from AI-driven search is interpretation.
Read More
Cloudflare’s Disallow AI Training lets sites opt out of model training via robots.txt while preserving search crawling by Accountable operators such as Google, Apple and Microsoft. Choosing Block still blocks search crawlers entirely.
Read More
As generative AI collapses the cost of drafting, the scarce asset in content shifts from composition to ideas and judgment. Marketers should invest upstream — strategy, proprietary information and promotion — and use AI to accelerate routine work, not replace strategic thinking.
Read More
Two practitioner-run GEO experiments show earned listicles and coordinated PR/guest-post systems supply most LLM citations; owned listicles act as a foundation, and top-of-page answers still matter.
Read More
Google confirmed Search Central Live Deep Dive Europe will run Sept. 30–Oct. 2 in Barcelona, keeping technical SEO fundamentals while adding community-led AI sessions and hands-on poster troubleshooting.
Read More
Structured data and product feeds help AI discover products, but they don’t replace product pages. PDPs remain essential for trust, conversions, creator messaging and SEO; feeds are useful but often incomplete.
Read More
