Entity SEO reduces ambiguity about your brand so search engines and LLMs can connect the right signals. Use an Own–Describe–Prove framework: fix owned assets, add clear schema and author pages, then build third‑party corroboration.
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A 1.8 million-profile analysis from Whitespark shows that narrowly specific Google Business Profile categories and fully completed profiles correlate with better local rankings. Here’s what marketers should change first and why.
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Google will stop applying site-reputation manual actions to EEA search results starting Aug 30, 2026; affected site sections may instead be separated in Google’s systems, while outside the EEA manual actions continue to apply directly.
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Google began rolling out an August 18 spam update as Generative UI expands into AI Overviews and a new Preferred Sources button lets users boost chosen sites across Search, Discover and News. What marketers should monitor and do next.
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Google’s new embeddable Preferred Source button lets readers star a publisher without leaving the article, reducing friction and potentially increasing Top Stories clicks.
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