WordStream’s 2026 Facebook benchmarks show traffic CPCs fell 14% while CTR rose nearly 13%, giving advertisers cheaper clicks and stronger engagement even as average CPL remained near $27.
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SoHo’s combination of low storefront availability, high rents and an authentic streetscape continues to deliver discovery-driven traffic and marketing value. For brands, the neighborhood is a premium — and strategic — place to invest in visibility and experience.
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Sephora will pilot a “Sephora Drop Shop” on TikTok Shop in the U.S. starting Sept. 19, staging monthly livestreamed, creator-led product launches and exclusive drops to convert TikTok discovery into sales.
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YouTube says a desktop homepage redesign with larger, fewer thumbnails increased attention and engagement for long‑form videos, countering creators’ fears that reduced density would hurt discovery.
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Crocs has launched Niles, a six‑foot, non‑speaking crocodile mascot built to anchor social microseries, experiences and long‑term IP as the brand pushes storytelling ahead of its 25th anniversary.
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An analysis of 300 million US searches shows Google’s AI answers cite Facebook, Instagram and TikTok — with precise, answer-ready content more likely to be used as a source than posts with large audiences.
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YouTube will count a view the moment a video starts on Aug. 24. Public counters will rise, but monetization and eligibility will still rely on engagement-qualified metrics — here’s what marketers should change.
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Google Search Console now supports platform properties for Instagram, TikTok, X and YouTube globally and published a guide explaining how to analyze search-driven performance for social and video content.
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Google’s Search Console now supports platform properties for Instagram, TikTok, X and YouTube, allowing creators and publishers to track which search queries and Discover placements drive clicks to social and video posts.
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