Internal AI projects often shift time into prompting, checking and maintenance that reduces capacity for long-term brand work. Track AI hours, assign ownership and set build-vs-buy rules to prevent hidden productivity loss.
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Rugs Direct deployed Ask Cleo, an agentic conversational AI for site search and product pages. Early results show Ask Cleo users add to cart at 8–9x the rate of other shoppers, highlighting the importance of clean product data and an iterative testing workflow.
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Google Ads has started rolling out AI Dashboards — a tool that turns plain-language prompts into charts and AI-written explanations of performance changes. The feature aims to reduce manual reporting work and speed investigative workflows.
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Analytics firm Profound observed a rapid shift in ChatGPT Shopping toward structured product feeds beginning July 10, a change that coincided with OpenAI’s GPT‑5.6 rollout and significantly altered merchant visibility in sampled prompt runs.
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Target is using AI-driven recommendations and a ‘next best action’ widget to encourage wish-list creation and personalize site layouts during back-to-school shopping, aiming to increase conversions and basket sizes.
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