Google is testing whether exact and phrase-match keywords in traditional Search campaigns can serve text ads within AI Mode for queries with clear, direct intent. The experiment could extend reach for tightly targeted campaigns without moving to Performance Max or AI Max—though scope and rollout remain limited.
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AI assistants increasingly deliver short, vetted shortlists of local businesses. This 90‑day playbook shows how to build review velocity, citation consistency and machine‑readable service pages so ChatGPT and AI Overviews are more likely to name you.
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Recovered Geostore structures and 72 Oyster Rank signals show Google builds canonical place entities tied to the Knowledge Graph, web documents and on-device models. Local SEO must prioritize multi-source entity evidence — not just a single listing.
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Advertisers are spending on ChatGPT Ads but lack auction-level reporting and cross-industry benchmarks. Here’s what the Ads Manager shows, where gaps remain, and practical next steps for testing and measurement.
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Internal AI projects often shift time into prompting, checking and maintenance that reduces capacity for long-term brand work. Track AI hours, assign ownership and set build-vs-buy rules to prevent hidden productivity loss.
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