Google Ads will add an Invalid Traffic Overview Card that shows campaign-level credits and savings related to invalid traffic, with data available from November 2026. The change aims to improve transparency for advertisers and simplify reconciliation and reporting.
Read More
Follower counts can mislead. Use targeted searches, competitor research, niche hashtags, influencer platforms, and customer-led discovery to find Instagram creators whose audiences genuinely match your customers. Vet audience demographics, engagement quality, content fit and commercial terms, then pilot before scaling.
Read More
Dentsu Inc. won Global and Asia Regional Design Company of the Year at the London International Awards 2026, taking nine design awards while the dentsu group claimed 18 awards overall.
Read More
Most AI video outputs fail because prompts are under-specified. Use a six-slot prompt that locks product identity, describes one clear action, limits motion and defines an ending to create repeatable, sellable product ads across tools.
Read More
Dentsu won 18 awards at the 2026 London International Awards, including Global Design Company of the Year for Dentsu Inc., and multiple regional media honors for Carat. The results highlight the network’s design and regional media strengths but include no campaign or performance details.
Read More
Microsoft Advertising has announced its 2026 Japan Partner Award winners, spotlighting AI adoption, data integration and omnichannel performance among agencies and channel partners. CyberAgent, Funai Consulting and Dentsu Digital are among the firms recognized.
Read More
Microsoft Advertising’s 2026 North America Partner Awards underline the platform’s focus on creative and performance AI, data integration and gaming—an actionable shortlist for marketers choosing partners.
Read More
Google is expanding Ads in AI Mode to 10 more countries and adding multiturn ads in the U.S. — a shift toward longer conversational queries that advertisers should test for and adapt to now.
Read More
Microsoft Advertising’s 2026 APAC Partner Awards highlight partners using Copilot, feed integration, automated bidding and omnichannel measurement. These winners point to practical priorities for marketers planning pilots and vendor selection.
Read More
Agentic AI systems plan and execute multi-step marketing tasks. This analysis explains practical examples from research to video production, where humans must remain in the loop, and how to pilot agentic workflows safely.
Read More
Affiliate marketing still earns meaningful publisher spend in 2026, but heavy reliance on search and low-value review content is riskier. This practical guide explains what changed, how affiliate programs work now, and a step-by-step checklist to pick niches, choose programs, build valuable content, and diversify traffic.
Read More
Google used a recent Ads Decoded podcast episode to highlight bidding and budgeting tools for holiday campaigns. Marketers should audit bid strategies, check budget pacing, and validate measurement now to avoid wasted spend during peak season.
Read More
