Staples has launched a “Hard vs. Easy” campaign that pairs the familiar Easy Button with a black “hard button” to spotlight enterprise services across streaming, OOH, social and sales collateral as the retailer shifts emphasis toward B2B solutions.
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Amazon expanded AMC’s lookback from 13 months to up to five years. That longer history improves LTV, new-to-brand measurement, repeat-purchase timing, gateway-product analysis, winback campaigns and first-party joins—if advertisers validate activation limits before scaling.
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Polywood’s vertical, made‑to‑order manufacturing has driven ecommerce to about 75% of sales and is changing how the brand approaches holiday promotions, shipping and marketing.
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Beyond Yoga opened a 2,300 sq ft Flatiron pop-up — its only New York retail location — running through January 2027. The shop blends exclusive merchandise, weekend fitness classes and live events as the brand tests physical retail in its largest e‑commerce market.
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Old Navy’s MrBeast campaign produced a 22% jump in kids’ online traffic and huge view counts, highlighting a shift to creator-led marketing — but the sales impact is still unproven.
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WordStream’s 2026 Facebook benchmarks show traffic CPCs fell 14% while CTR rose nearly 13%, giving advertisers cheaper clicks and stronger engagement even as average CPL remained near $27.
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Updated data through August 2026 shows Google Ads impressions and conversions shifting from short keywords to 3–4-word and longer conversational queries after AI Mode. Advertisers must prioritize long-tail targeting, sharpen ad scent and reallocate budget to stay efficient.
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Affiliate partners can claim commissions on conversions they did not create by bidding on a brand’s keywords or hiding redirects. This guide explains how to detect brand bidding, preserve evidence, scale monitoring and build an enforcement workflow.
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Run three distinct MMM approaches—ridge-regression, Bayesian hierarchical and a customizable Bayesian model—on the same inputs to expose uncertainty, prioritize experiments and make defensible paid-media budget decisions.
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SoHo’s combination of low storefront availability, high rents and an authentic streetscape continues to deliver discovery-driven traffic and marketing value. For brands, the neighborhood is a premium — and strategic — place to invest in visibility and experience.
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American Eagle Outfitters’ Q2 results expose a split: Aerie’s double-digit growth is masking continuing weakness in the American Eagle women’s business, where denim assortment and inventory are forcing markdowns and pressuring margins.
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Google is testing whether exact and phrase-match keywords in traditional Search campaigns can serve text ads within AI Mode for queries with clear, direct intent. The experiment could extend reach for tightly targeted campaigns without moving to Performance Max or AI Max—though scope and rollout remain limited.
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