Product bundling is a high-leverage way to raise average order value without additional acquisition spend. This practical playbook explains bundle types, a margin-first pricing framework, where to show offers, how to build bundles from co-purchase data, and the tests and controls e-commerce teams must run.
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Advertisers are spending on ChatGPT Ads but lack auction-level reporting and cross-industry benchmarks. Here’s what the Ads Manager shows, where gaps remain, and practical next steps for testing and measurement.
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Google Ads has started rolling out AI Dashboards — a tool that turns plain-language prompts into charts and AI-written explanations of performance changes. The feature aims to reduce manual reporting work and speed investigative workflows.
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LLM agents connected to Google Ads via MCP can analyze and, with some connectors, edit accounts without the UI. That brings scale — and four operational risks: structural hallucinations, dispersed state, forgotten automations and silent failures. Start with read-only trials, demand connector transparency and enforce connector-level guardrails.
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Hour‑of‑day rows in Google Ads reports can mislead. Smart Bidding already factors time into auction bids, so excluding hours removes eligibility rather than improving bids. Audit data, account for lag, test restrictions and reserve schedules for genuine operational constraints.
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This week’s retail headlines span celebrity ambassadorships, a branded chicken‑bag purse from Walmart, Lowe’s skilled‑trades coalition and fall campaigns from Saks and Neiman—tests of short‑term attention tactics and longer‑term brand rebuilding.
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Macy’s rehired Maya Dukes to lead creative and branding, reuniting the retailer with a former designer to centralize creative leadership as it advances the Bold New Chapter strategy.
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Ad platforms and backends answer different attribution questions. Platforms over‑credit via view‑through and modeled conversions; backends under‑credit via last‑click. Run geo holdouts and use MMM to measure true ad incrementality before reallocating major budgets.
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Target removed a children’s Halloween costume after critics said its design echoed racist stereotypes. The retailer apologized and said it is reviewing how the product reached its assortment.
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ChatGPT Ads has added an automated Maximize results bid strategy, platform-level targeting (iOS, Android, Web), one‑day view‑through conversion reporting, WorkMagic integration and expansion into Brazil and Mexico. Marketers should test automation against manual bidding and treat view‑through conversions as a separate attribution signal.
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Allyson Park will step down as Walmart’s chief communications officer on Sept. 1 and serve as an advisor through Feb. 1 while the retailer conducts an external search for her replacement, a company memo shows.
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Meta’s new creative diversity metric flags visual similarity in Ads Manager. It signals a strategic shift: optimization now rewards fundamentally different creative treatments, not just more ads. Audit campaigns, plan multi-version shoots and prioritize meaningful variations—hooks, creators, messaging and formats—to reduce fatigue and improve outcomes.
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