WordStream’s 2026 Facebook benchmarks show traffic CPCs fell 14% while CTR rose nearly 13%, giving advertisers cheaper clicks and stronger engagement even as average CPL remained near $27.
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YouTube says a desktop homepage redesign with larger, fewer thumbnails increased attention and engagement for long‑form videos, countering creators’ fears that reduced density would hurt discovery.
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YouTube will count a view the moment a video starts on Aug. 24. Public counters will rise, but monetization and eligibility will still rely on engagement-qualified metrics — here’s what marketers should change.
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