Macy’s rehired Maya Dukes to lead creative and branding, reuniting the retailer with a former designer to centralize creative leadership as it advances the Bold New Chapter strategy.
Read More
Entity SEO reduces ambiguity about your brand so search engines and LLMs can connect the right signals. Use an Own–Describe–Prove framework: fix owned assets, add clear schema and author pages, then build third‑party corroboration.
Read More
Anthropic released pre-built Claude blueprints for shopper and merchant agents, with partners including Shopify, Accenture, Mastercard and Visa. The designs aim to speed deployments, but performance claims are vendor-reported and integration, data and guardrail details remain sparse.
Read More
YouTube says a desktop homepage redesign with larger, fewer thumbnails increased attention and engagement for long‑form videos, countering creators’ fears that reduced density would hurt discovery.
Read More
Dr. Squatch added product recommendations and AI-driven delivery estimates to its tracking pages, reporting a 31.89% CTR on recommendations, $32,978 in attributed Q1 2026 revenue, 94% ETA accuracy and a 25% drop in WISMO inquiries.
Read More
An analysis of 107 million AI answers finds half of AI-cited sources come from community content; the other half varies by industry—review directories for B2B, marketplace pages for products, and Wikipedia/press for communications. Here’s what marketers need to prioritize.
Read More
Machine‑readable watermarks reveal AI involvement but don’t determine search outcomes. The real risk for marketers and publishers is low‑value, unoriginal content. Build governance and editorial controls that prioritise originality, accuracy and user value.
Read More
Monitoring data from Profound shows Claude and Claude Code read different page types and surface different brands. For marketers and SEOs, that means measuring agents separately and treating documentation and pricing pages as priority assets for AI visibility.
Read More
Most teams use AI to write faster. The bigger opportunity is using AI for harder-to-scale SEO work—experimentation, topical mapping, cross-source synthesis, interactive tools and data-led PR. Six practical workflows and governance steps to get started.
Read More
Best Buy has begun a phased rollout of Ask Blue, a conversational AI that helps shoppers compare products, check compatibility and route complex queries to live support as needed. The tool complements in‑store experiments and efforts to speed appliance delivery, the company said.
Read More
Google has extended developing-topic link carousels to AI Mode, placing timely article cards inside some AI-generated responses. The placement can increase visibility and clicks for original reporting, though Google doesn’t yet expose a Search Console filter to isolate carousel traffic.
Read More
Williams‑Sonoma reported 6.7% revenue growth in Q2 and credited AI shopping assistants with substantial ecommerce gains: Olive‑related revenue rose 620% and engagement climbed 700%, while Pottery Barn’s Otto resolves 70%+ of queries without human help.
Read More
