Author: Claire Dubois

How Claude’s EU watermarking changes editorial workflows and SEO

Posted by Claire Dubois | Aug 15, 2026 | AI & Marketing, MarTech, SEO

Anthropic will mark Claude outputs to comply with the EU AI Act. Marked text can travel into CMSs and create uncertain signals about authorship; the marks are uneven, sometimes absent, and researchers have shown watermarking schemes can be spoofed. Marketers and SEO teams should plan for noisy indicators and preserve provenance.

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What advertisers must do before Google’s Aug 17 Smart Bidding change

Posted by Claire Dubois | Aug 15, 2026 | Advertising, AI & Marketing, MarTech

Google will make budget-limited Target CPA and Target ROAS campaigns optimize closer to their stated targets on Aug 17, 2026. Audit budget-limited campaigns now: check whether targets reflect the outcome you want, measure gaps between assigned targets and actuals, and confirm budget is the real constraint.

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