Google has expanded an AI-driven info monitoring feature in AI Mode to all users. The tool continuously checks web, social and Shopping Graph signals for topics users ask it to watch—raising immediate questions for local businesses, retailers and SEO teams about links, update frequency and discovery.
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A SmartCustomer survey of ~1,200 U.S. consumers finds 76% used AI to make purchases last year but 89% don’t fully trust recommendations; a third reported regrettable purchases. Marketers and retailers should prioritize provenance, transparency and customer protections.
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Google published guidance for adding Search Profile badges — a practical way to link audiences to a centralized profile and potentially surface content in Google Discover. The badge is documented; whether it’s a response to reduced referral traffic from AI-driven search is interpretation.
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Structured data and product feeds help AI discover products, but they don’t replace product pages. PDPs remain essential for trust, conversions, creator messaging and SEO; feeds are useful but often incomplete.
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UNFI reported slight declines in fiscal Q4 and full-year 2026 revenue while rolling out AI-driven planning and full-case automation intended to improve fill rates, inventory turns and free cash flow.
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