Sephora Pilots Monthly ‘Drop Shop’ Livestreams on TikTok to Turn Discovery into Sales

Posted by | Sep 10, 2026 | , ,

Sephora will pilot a “Sephora Drop Shop” on TikTok Shop in the U.S. starting Sept. 19, staging monthly livestreamed, creator-led product launches and exclusive drops to convert TikTok discovery into sales.

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