If your site relies on organic search or structured product listings, mark December 4 on your calendar: Google will hold a one-day Search Central Live event in Zurich where SEOs, developers and site owners can hear product updates and ask Googlers questions in person. Admission is free but space is limited, and the sessions will not be recorded or streamed.
What to expect
Google says the program will include briefings and practical guidance across Search, Shopping, Discover and Gemini, plus a live Q&A with speakers. The sessions are described as a mix of product insights and actionable advice for people who run and optimize sites.
Because the event won’t be recorded or live-streamed, attending in person is the only way to take part in the sessions and the live Q&A.
Who should attend and why it matters
This is primarily relevant for SEOs, technical webmasters, e-commerce teams and developers who depend on organic discovery or structured listings for traffic and sales. The practical value is straightforward:
- Direct access to Googlers who work on Search features and products, enabling specific technical or policy questions;
- Firsthand briefings on how features such as Discover, Shopping and Gemini are implemented and behaving from Google’s perspective;
- In-person networking with regional peers to compare tactics, test assumptions and bring back concrete action items.
How to register and the community speaker call
Admission is free but requires an application in advance; Google notes that space is limited. Accepted attendees will receive a confirmation email with the details they must show at the venue entrance. If you plan to attend, apply as soon as possible.
Google is also inviting community speakers. If you have a concise, experience-based case study or practical lesson, submit a short proposal through the call-for-speakers form — this is aimed at practitioners with replicable insights rather than promotional talks.
Practical next steps for teams
If your team is evaluating attendance, follow these steps: 1) apply for an invitation promptly; 2) consider submitting a short speaker proposal if your work includes clear, transferable results; 3) plan how to share learnings internally (notes, a debrief session or a recorded team briefing) because the sessions won’t be available on demand.
What to watch next
Google posted the announcement on November 4, 2026, on the Search Central blog (attribution: Martin Splitt). Watch the Search Central blog and the event page for any published agenda, confirmed speaker list or logistical updates that will help you decide whom to send and which questions to prepare.
See you in Zurich — if you can get a spot.
