Google used a recent Ads Decoded podcast episode to highlight bidding and budgeting tools for holiday campaigns. Marketers should audit bid strategies, check budget pacing, and validate measurement now to avoid wasted spend during peak season.
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Google will require regulator-backed verification for certain financial-services advertisers in the U.S. and Canada, with a phased rollout starting in early 2027. Advertisers should audit campaigns, gather regulatory credentials and prepare for onboarding.
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Dentsu Inc. won its first APAC Effie Gold and a Silver at the September 25, 2026 ceremony in Singapore. The dentsu group took six medals overall and finished third in Agency Network of the Year.
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Dentsu has defined a new positioning for Carat — “Difference Engineered.” The label signals a sharpened narrative; marketers should demand case studies, measurement frameworks and proof before treating the slogan as a capability change.
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Dentsu collected two Golds, one Silver and three Bronze at the 2026 APAC Effie Awards in Singapore and placed third for Agency Network of the Year. Wins spanned Food, Influencer, Brand Revitalisation and integration across Dentsu units in APAC.
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