Old Navy’s MrBeast campaign produced a 22% jump in kids’ online traffic and huge view counts, highlighting a shift to creator-led marketing — but the sales impact is still unproven.
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SoHo’s combination of low storefront availability, high rents and an authentic streetscape continues to deliver discovery-driven traffic and marketing value. For brands, the neighborhood is a premium — and strategic — place to invest in visibility and experience.
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Hour‑of‑day rows in Google Ads reports can mislead. Smart Bidding already factors time into auction bids, so excluding hours removes eligibility rather than improving bids. Audit data, account for lag, test restrictions and reserve schedules for genuine operational constraints.
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This week’s retail headlines span celebrity ambassadorships, a branded chicken‑bag purse from Walmart, Lowe’s skilled‑trades coalition and fall campaigns from Saks and Neiman—tests of short‑term attention tactics and longer‑term brand rebuilding.
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Macy’s rehired Maya Dukes to lead creative and branding, reuniting the retailer with a former designer to centralize creative leadership as it advances the Bold New Chapter strategy.
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