Macy’s rehired Maya Dukes to lead creative and branding, reuniting the retailer with a former designer to centralize creative leadership as it advances the Bold New Chapter strategy.
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Crocs has launched Niles, a six‑foot, non‑speaking crocodile mascot built to anchor social microseries, experiences and long‑term IP as the brand pushes storytelling ahead of its 25th anniversary.
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Fractl’s analysis finds traditional SEO authority usually predicts AI recall — but many market leaders are under‑indexed. Third‑party coverage and category signals are decisive for AI recommendations.
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Shoe Station Group has named Tracy Dick CMO as it consolidates marketing, loyalty and analytics leadership while pursuing a multibanner strategy and searching for a permanent CEO.
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