Google will host Search Central Live Deep Dive Europe 2026 in Barcelona, Sept. 30–Oct. 2. The free, application‑only program is a three‑day technical curriculum covering crawling, indexing and ranking, with limited seats and speaker slots.
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Many AI‑optimization gains come from cleaning up years of technical and content debt. Retrieval systems penalize buried, duplicated or script‑dependent content — start by fixing architecture, consolidation, headings, internal linking and exposure of key answers.
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Fast AI prototypes and polished demos can mask missing features and mismatched reporting. Require a production-facing verification step for every requirement and tie outcomes to the client’s data and business metrics.
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