Tag: Smart Bidding

Dayparting in the Smart Bidding Era: When to Restrict Google Ads and When to Let Bids Decide

by Viola Rinaldi | Sep 8, 2026 | Advertising, AI & Marketing, MarTech | 0

Hour‑of‑day rows in Google Ads reports can mislead. Smart Bidding already factors time into auction bids, so excluding hours removes eligibility rather than improving bids. Audit data, account for lag, test restrictions and reserve schedules for genuine operational constraints.

Read More

What advertisers must do before Google’s Aug 17 Smart Bidding change

by Claire Dubois | Aug 15, 2026 | Advertising, AI & Marketing, MarTech | 0

Google will make budget-limited Target CPA and Target ROAS campaigns optimize closer to their stated targets on Aug 17, 2026. Audit budget-limited campaigns now: check whether targets reflect the outcome you want, measure gaps between assigned targets and actuals, and confirm budget is the real constraint.

Read More

Latest

Cloudflare adds ‘Disallow AI Training’ so sites can block model training without losing search visibility
Sep 20, 2026 | AI & Marketing, MarTech, SEO
Retailers Reallocate Ad Budgets to Cashback and Savings Apps as AI Shopping Agents Rise
Sep 20, 2026 | AI & Marketing, E-commerce, MarTech
Google’s AI Contribution Pilot Pays Publishers for Content in Gemini and AI Overviews
Sep 20, 2026 | AI & Marketing, MarTech, News
Shein Expands U.S. Fulfillment to 2.5M sq ft with New Indiana Hub
Sep 19, 2026 | E-commerce, News
When Words Are Cheap, Ideas Become the Product
Sep 19, 2026 | AI & Marketing, MarTech, SEO
Old Navy’s MrBeast bet lifts traffic sharply — the revenue test comes next
Sep 19, 2026 | Advertising, E-commerce, MarTech
2026 WordStream Benchmarks: Cheaper Facebook Clicks, Stable Lead Costs
Sep 19, 2026 | Advertising, MarTech, Social Media
Why AI citation counts wobble: formatting and model randomness outweigh source order
Sep 18, 2026 | AI & Marketing, MarTech, News
What Two Generative SEO Tests Teach About Winning LLM Citations
Sep 18, 2026 | AI & Marketing, MarTech, SEO
Practical SEO Meets AI: Search Central’s Deep Dive Europe Heads to Barcelona
Sep 18, 2026 | AI & Marketing, News, SEO
Why product pages still decide sales, even when AI reads your feeds
Sep 18, 2026 | AI & Marketing, E-commerce, SEO
Target expands AI shopping: visual search, conversational carts and repeat‑purchase personalization
Sep 17, 2026 | AI & Marketing, E-commerce, MarTech
The long-tail takeover: How AI Mode shifted impressions and conversions in Google Ads
Sep 17, 2026 | Advertising, AI & Marketing, MarTech
Amazon commits $230M+ to raise Whole Foods hourly pay and expand benefits
Sep 17, 2026 | E-commerce, News
Detect Affiliate Brand Bidding and Stop Hidden Revenue Leakage
Sep 17, 2026 | Advertising, AI & Marketing, MarTech