Google will host Search Central Live Deep Dive Europe 2026 in Barcelona, Sept. 30–Oct. 2. The free, application‑only program is a three‑day technical curriculum covering crawling, indexing and ranking, with limited seats and speaker slots.
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Mid‑2026: Google and AI are changing where customers start. That uncertainty weakens some incumbent advantages and gives challengers a practical window to invest in defensible, citation‑worthy assets. Measure visibility beyond last‑click traffic and prioritize original research, experts, customer proof and technical foundations.
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Google will treat ‘back button hijacking’ as an explicit spam violation and will begin enforcement on June 15, 2026. Sites that interfere with browser back navigation risk manual spam actions or automated demotions; publishers should audit both first- and third-party code now.
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AI-generated search summaries can shape B2B buyer consideration before a click. Ranking still matters, but inclusion in AI Overviews requires connected, evidence-backed content, coordinated measurement with GA4 and CRM, and alignment between SEO and paid search.
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Google added Search Generative AI performance reports in Search Console on June 3, 2026. The reports show impressions, pages, country and device breakdowns for content appearing in AI features on Search and Discover; rollout begins with a subset of sites.
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Google clarifies that Search’s crawler fetches up to 2MB per HTML URL (64MB for PDFs), truncating the response and rendering only the retrieved bytes. That makes ordering and minimizing inline content important for SEO.
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Google published a Search Central guide explaining how to prepare site content — including local, shopping, image and video assets — for Google’s generative AI features while underscoring that SEO fundamentals still matter.
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Google moved its crawler IP range JSON files from /search/apis/ipranges/ to /crawling/ipranges/. Update hard-coded URLs — old paths will be redirected for up to six months.
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