Tag: ROAS

Turning Research into Revenue: Draco Diamond’s Strategy for High‑Ticket Jewelry

by Kenji Nakamura | Sep 20, 2026 | AI & Marketing, E-commerce, MarTech | 0

Draco Diamond blends modest, rotating discounts with AEO-driven discovery and pricing transparency to convert research-oriented shoppers. Returning visitors drive most sales, while ads came later and now return a reported ROAS above 7%.

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When Dashboards Disagree: How Attribution Bias Warps ROAS and Budget Decisions

by Viola Rinaldi | Sep 1, 2026 | Advertising, E-commerce, MarTech | 0

Ad platforms and backends answer different attribution questions. Platforms over‑credit via view‑through and modeled conversions; backends under‑credit via last‑click. Run geo holdouts and use MMM to measure true ad incrementality before reallocating major budgets.

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