A 1.8 million-profile analysis from Whitespark shows that narrowly specific Google Business Profile categories and fully completed profiles correlate with better local rankings. Here’s what marketers should change first and why.
Read More
Google’s AI Overviews and LLMs have narrowed TOFU click opportunities, especially in YMYL verticals. In 2027, prioritize local depth, interactive tools and SME-driven content; audit and retire low-value TOFU pages.
Read More
A study of 1,487 local queries across 50 U.S. metros found Gemini most often cites business websites in local AI search, but its recommendations are inconsistent and rarely match other AI models.
Read More
