Tag: LLMs

What to Demand From an SEO Audit Before You Sign the Contract

by Daniel Carter | Sep 15, 2026 | AI & Marketing, MarTech, SEO | 0

Before you pay for an SEO audit, require evidence of human analysis, explicit contract protections and deliverable expectations. Use crawler trials and LLMs as checks—not substitutes.

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When to Build an AI Agent for Google Ads—and When to Wait

by Kenji Nakamura | Aug 17, 2026 | Advertising, AI & Marketing, MarTech | 0

A practical, four-step roadmap to adopt AI agents for Google Ads: prepare knowledge and data, exhaust off-the-shelf AI, build custom systems only when needed, and drive adoption through early users and clear guardrails.

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