AI assistants increasingly deliver short, vetted shortlists of local businesses. This 90‑day playbook shows how to build review velocity, citation consistency and machine‑readable service pages so ChatGPT and AI Overviews are more likely to name you.
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John Mueller warns disavow effects are processed incrementally—often over months—and sudden ranking drops after a disavow usually indicate technical mistakes or coincident algorithm updates.
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A 1.8 million-profile analysis from Whitespark shows that narrowly specific Google Business Profile categories and fully completed profiles correlate with better local rankings. Here’s what marketers should change first and why.
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