Tag: Gap Inc.

Old Navy’s MrBeast bet lifts traffic sharply — the revenue test comes next

by Viola Rinaldi | Sep 19, 2026 | Advertising, E-commerce, MarTech | 0

Old Navy’s MrBeast campaign produced a 22% jump in kids’ online traffic and huge view counts, highlighting a shift to creator-led marketing — but the sales impact is still unproven.

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Gap Hires Walmart’s Justin Breton to Build Content and Commerce

by Kenji Nakamura | Aug 27, 2026 | Advertising, MarTech, News | 0

Gap Inc. hired Justin Breton, a former Walmart head of partnerships and content, as VP of development to lead original content across its brands—part of a broader “fashiontainment” strategy under entertainment chief Pam Kaufman.

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