Tag: conversion

AI referrals drive higher conversions — but 39% of retail homepages are invisible to LLMs

by Kenji Nakamura | Aug 22, 2026 | AI & Marketing, E-commerce, MarTech | 0

Adobe Analytics finds AI-referred visitors convert 60% better and spend 53% more per visit than other traffic, but 39% of retail homepages remain not machine-readable — a risk for retailers missing AI-driven demand.

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How to convert LLM referral traffic: landing pages, measurement and media

by Kenji Nakamura | Aug 15, 2026 | Advertising, AI & Marketing, MarTech | 0

Traffic that arrives after an LLM recommendation behaves differently from PPC clicks: higher trust, deeper intent and a need for verification. Marketers should redesign landing experiences, earn citations with original content, and update measurement beyond last-click.

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