Tag: conversational AI

Ask Cleo boosts Rugs Direct add‑to‑cart rates 8–9x — what retailers should learn

by Kenji Nakamura | Sep 11, 2026 | AI & Marketing, E-commerce, MarTech | 0

Rugs Direct deployed Ask Cleo, an agentic conversational AI for site search and product pages. Early results show Ask Cleo users add to cart at 8–9x the rate of other shoppers, highlighting the importance of clean product data and an iterative testing workflow.

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Best Buy rolls out Ask Blue AI to guide shoppers and escalate to live support

by Kenji Nakamura | Sep 1, 2026 | AI & Marketing, E-commerce, MarTech | 0

Best Buy has begun a phased rollout of Ask Blue, a conversational AI that helps shoppers compare products, check compatibility and route complex queries to live support as needed. The tool complements in‑store experiments and efforts to speed appliance delivery, the company said.

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