Emerging AI publishing formats (llms.txt, MCP, expanded schema) are getting executive attention, but formats don’t create the underlying evidence AI needs. Organizations should map the decisions AI must support, close evidence gaps, and centralize authoritative knowledge before chasing protocols.
Read More
AI answers are intercepting more searches and changing what counts as a win. For 2027, SEO should focus on MOFU/BOFU pages first, build fewer deeper pieces optimized for extraction, and use schema and link-building to earn citations and protect conversions.
Read More
A five-step framework to convert Reddit participation into measurable Google and ChatGPT visibility: define your authority, audit baseline visibility, connect Reddit signals to owned content, target the right communities, and engage transparently while measuring outcomes.
Read More
Anthropic released pre-built Claude blueprints for shopper and merchant agents, with partners including Shopify, Accenture, Mastercard and Visa. The designs aim to speed deployments, but performance claims are vendor-reported and integration, data and guardrail details remain sparse.
Read More
An analysis of 107 million AI answers finds half of AI-cited sources come from community content; the other half varies by industry—review directories for B2B, marketplace pages for products, and Wikipedia/press for communications. Here’s what marketers need to prioritize.
Read More
