AI answers cite web pages. Track those citations to find where competitors or publishers are shaping answers while your brand is absent, then use outreach, content or technical fixes to earn mentions.
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A practical, AI-aware approach to content planning: map topics to business outcomes, run competitor gap research, inspect SERPs for AI Overviews, cluster by buyer intent, and prioritize with an AI-aware scorecard.
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Kroger’s new co‑branded Mastercard offers up to 5X points on Kroger.com and the app, a $100 welcome bonus and a bundled delivery membership—a clear push to move regular grocery ordering into channels Kroger controls and capture first‑party data.
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Shopify is auto-enrolling eligible stores into new AI shopping channels and enabling in-chat checkouts. Merchants should audit the Agentic settings, close tracking gaps, and decide which channels should be allowed direct checkout.
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A repeatable quarterly method to estimate AI search ROI: split costs into pure and shared, estimate revenue via tracked conversions and self-reported attribution, convert to an ROI percentage, and optionally show ad-equivalent visibility.
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