OpenAI is launching ChatGPT Ads in 31 European markets next week. Ads will be available via partners initially, appear only on Free and Go plans, and now support conversion optimization, geo-targeting, an OpenAI Pixel and a Conversions API.
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Updated AI Commerce Rankings show smaller, niche and customizable retailers gaining disproportionate AI‑driven visibility, revealing a gap between AI discoverability and traditional web‑sales rankings.
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A study of 1,487 local queries across 50 U.S. metros found Gemini most often cites business websites in local AI search, but its recommendations are inconsistent and rarely match other AI models.
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Adobe Analytics finds AI-referred visitors convert 60% better and spend 53% more per visit than other traffic, but 39% of retail homepages remain not machine-readable — a risk for retailers missing AI-driven demand.
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ChatGPT increasingly runs multiple scoped web searches (fan‑out queries) and leans on site: and authority signals. The result: brands, product pages and government domains gain visibility while listicles and comparison posts lose ground.
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