Emerging AI publishing formats (llms.txt, MCP, expanded schema) are getting executive attention, but formats don’t create the underlying evidence AI needs. Organizations should map the decisions AI must support, close evidence gaps, and centralize authoritative knowledge before chasing protocols.
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AI answers are intercepting more searches and changing what counts as a win. For 2027, SEO should focus on MOFU/BOFU pages first, build fewer deeper pieces optimized for extraction, and use schema and link-building to earn citations and protect conversions.
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A 1.8 million-profile analysis from Whitespark shows that narrowly specific Google Business Profile categories and fully completed profiles correlate with better local rankings. Here’s what marketers should change first and why.
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Backlinks still matter, but brand mentions and AI visibility are reshaping where marketers should allocate link budgets. Use link building, linkable assets and digital PR together — and measure citations and AI visibility, not just followed domains.
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