Tag: EEA

Google restructures EEA Search with aggregator and supplier units to meet EU DMA

by Daniel Carter | Sep 11, 2026 | MarTech, News, SEO | 0

Google has launched two new Search result units across the EEA — one for approved vertical aggregators and another for direct suppliers — to meet the EU’s Digital Markets Act. The change affects hotel, flight, long‑distance transport and product queries and will shift how visibility and traffic are measured in EEA markets.

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Google’s region-specific enforcement: site reputation policy changes for the EEA

by Daniel Carter | Aug 29, 2026 | News, SEO | 0

Google will stop applying site-reputation manual actions to EEA search results starting Aug 30, 2026; affected site sections may instead be separated in Google’s systems, while outside the EEA manual actions continue to apply directly.

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