Most teams use AI to write faster. The bigger opportunity is using AI for harder-to-scale SEO work—experimentation, topical mapping, cross-source synthesis, interactive tools and data-led PR. Six practical workflows and governance steps to get started.
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Fractl’s analysis finds traditional SEO authority usually predicts AI recall — but many market leaders are under‑indexed. Third‑party coverage and category signals are decisive for AI recommendations.
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Backlinks still matter, but brand mentions and AI visibility are reshaping where marketers should allocate link budgets. Use link building, linkable assets and digital PR together — and measure citations and AI visibility, not just followed domains.
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