SoHo’s combination of low storefront availability, high rents and an authentic streetscape continues to deliver discovery-driven traffic and marketing value. For brands, the neighborhood is a premium — and strategic — place to invest in visibility and experience.
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Indochino plans to open 10 small-format showrooms in 2027—six locations are confirmed—citing sustained positive EBITDA and consumer demand for closer, appointment-driven experiences.
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Fabletics will open 45 new stores (25 U.S., up to 20 international) after surpassing $1B in revenue, targeting India, the UAE, Colombia, Peru and parts of Central America as it scales retail alongside e-commerce.
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