Sephora will pilot a “Sephora Drop Shop” on TikTok Shop in the U.S. starting Sept. 19, staging monthly livestreamed, creator-led product launches and exclusive drops to convert TikTok discovery into sales.
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Target will debut Beauty Studio in roughly 600 stores on Sept. 10, featuring 1,600+ products from 90 brands, dedicated advisers, product testing and promotional events to drive discovery and sales.
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Target’s Q2 showed broad sales growth led by hardlines, beauty and food, with net sales of $26.5B and earnings near $1.9B; apparel and home still lag as Target accelerates remodels and preps a new Beauty Studio.
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Target and Ulta ended their shop-in-shop partnership. Target plans to roll out roughly 600 Beauty Studios and to fold beauty rewards into Target Circle — a move that shifts merchandising, loyalty and category control back to Target and raises execution and competitive questions for brands and rival retailers.
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