Tag: back-to-school

Target Turns AI Nudges Into 45% Higher Demand for Back-to-School Wish Lists

by Kenji Nakamura | Sep 10, 2026 | AI & Marketing, E-commerce, MarTech | 0

Target is using AI-driven recommendations and a ‘next best action’ widget to encourage wish-list creation and personalize site layouts during back-to-school shopping, aiming to increase conversions and basket sizes.

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Why Broad Discounts Won’t Rescue This Year’s Back-to-School Season — Circana

by Elena Petrova | Aug 20, 2026 | E-commerce, News | 0

Circana’s latest retail data suggest back-to-school spending will be “moderate at best,” with growth concentrated among higher-income shoppers and essentials like school supplies and tech favored over discretionary apparel.

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