Most teams use AI to write faster. The bigger opportunity is using AI for harder-to-scale SEO work—experimentation, topical mapping, cross-source synthesis, interactive tools and data-led PR. Six practical workflows and governance steps to get started.
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YouTube will count a view the moment a video starts on Aug. 24. Public counters will rise, but monetization and eligibility will still rely on engagement-qualified metrics — here’s what marketers should change.
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Microsoft Clarity introduced an AI Scrape-to-Referral Ratio that compares AI crawl activity to referral visits, plus operator-level breakdowns and direct links to session recordings to help site owners judge whether AI bots return traffic or only extract content.
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