Google’s new embeddable Preferred Source button lets readers star a publisher without leaving the article, reducing friction and potentially increasing Top Stories clicks.
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John Mueller says Google does not push updates before announcing them. Short-term ranking volatility can precede announcements, but that movement often reflects ordinary web change and timing differences rather than early deployment.
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John Mueller says most spam-fighting systems run continuously, but Google announces periodic spam updates when broader changes could cause noticeable shifts in site metrics. SEOs should monitor metrics and maintain ongoing quality and link hygiene.
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Cloudflare will block Googlebot on sites that block AI training starting Sept. 15, Resoneo finds ChatGPT’s index keeps ~200 characters and serves non‑partner sites the same way, Google adds Ask Advisor benchmarking in Analytics, and Google amended its SerpApi suit.
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Google will host Search Central Live in Shanghai on May 15, 2026. Sessions and materials will be provided in Simplified Chinese and Mandarin; registration closes April 27.
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