Marketers tracking how AI is changing search have a short, practical chance to hear from top practitioners and support a tangible cause at the same time. On Sept. 23, 2026, SEO for Paws returns as a free livestream that pairs expert sessions on search and AI with fundraising for pet shelters in Kyiv, Ukraine.
What the stream offers
The event gives attendees direct access to headline SEO voices who volunteered their time: Barry Schwartz and Glenn Gabe lead a broader lineup that includes Lisa Paasche, Michał Suski, Martin Stepanek, Zach Chahalis, Ana Precup and Louisa Frahm. Organizers say speakers will focus on the current state of search and practical implications as AI alters how people discover and consume information.
Why this matters for practitioners
Sessions promise tactical, testable perspectives useful for planning search and content strategies into 2027. Expect discussion of short-term shifts in query behavior, potential changes in ranking signals, and concrete adjustments you can validate on your own sites. For busy teams, the event compresses current thinking from several respected practitioners into a single day of takeaways you can schedule into experiments.
Logistics — how to attend
Date and time: Sept. 23, 2026. Sessions start at 9:00 a.m. PT / 12:00 p.m. ET / 5:00 p.m. UK. Attendance is free with registration; participants can join live sessions and Q&A. A recording will be posted to YouTube after the livestream for those who cannot attend in real time.
Fundraising and impact
SEO for Paws was founded by organizer Anton Shulke to support animal shelters in Kyiv. Organizers report the initiative has raised more than $100,000 through donations and sponsorships across all events to date, and that a recent session raised roughly $6,700 for shelters. Proceeds go directly to local caregivers and shelters working on the ground.
The event coverage highlights individual caregivers such as Oksana, who operates a home-based shelter caring for dozens of animals. Her story illustrates the immediate needs the donations are intended to cover: food, veterinary care and shelter support for animals displaced or abandoned during conflict.
How to participate and donate
Registration and donation options are handled by the SEO for Paws organizers. Attendance is free; donations are optional but directed straight to local shelters and caregivers in Kyiv. The livestream also includes live Q&A, so attendees can ask speakers for practical next steps to test and implement.
What to watch after the event
Listen for actionable recommendations you can convert into experiments: changes in content structure, query intent mapping, or measurement adjustments that reflect AI-driven discovery. Mark the session notes that suggest low-effort, high-confidence tests; those are the fastest way to turn discussion into measurable impact. Also track any follow-up materials or recordings the organizers publish so teams can sync findings into their roadmap.
SEO for Paws combines a focused, professional briefing on search’s near-term future with a concrete charitable purpose. Register if you want current practitioner perspectives on AI and search, and consider donating if you can to support the Kyiv shelters the event benefits.
