Google has added dedicated generative AI performance reports to Search Console, giving site owners their first direct signals about how often Google’s AI features cite specific URLs. The reports—announced June 3, 2026 and currently rolling out to a subset of sites—separate generative-AI impressions from standard Search impressions so teams can start measuring visibility inside AI Overviews, AI Mode and Discover’s generative presentations.

What Google is rolling out

The new Search Console view surfaces impressions and page-level visibility specifically for Google’s generative features. Google says this data will remain part of the overall performance report, but the new reports provide a focused view of generative-AI visibility.

Available dimensions in the initial release include:

  • Impressions — how often URLs from your site appeared in generative AI features on Search and Discover;
  • Pages — which URLs were shown inside those AI features;
  • Countries — visibility broken down by country;
  • Devices — device breakdown for Search results (device data is available for Search only); and
  • Dates — hourly, daily, weekly and monthly granularity.

Google is rolling the reports out to a limited set of properties to gather feedback and refine the metrics. Search Console also includes a dedicated feedback path for these reports.

Why this matters to marketers and publishers

Generative AI results can display and summarize content differently from traditional blue links. That difference matters because visibility inside an AI overview does not map directly to clicks or downstream traffic the way a regular search result might.

With a separate generative-AI view, teams can identify pages that are frequently referenced by Google’s generative features even if those pages do not show strong click-through rates in standard reports. That distinction helps teams test whether AI-driven visibility is reducing, redirecting or still driving user visits to their property.

Because the rollout is staged, the reports should be treated as early diagnostics: useful for spotting trends and anomalies, but incomplete until Google expands access and adds further metrics.

Practical next steps

  • When the generative-AI view appears for your property, compare those impressions with your overall performance report to find URLs with divergent behavior.
  • Use hourly and daily granularity to correlate spikes in generative-AI visibility with content updates, campaigns or news events.
  • Segment by country and device to spot regional or platform-specific patterns that might require local content or measurement tweaks.
  • Submit feedback from within Search Console if you need additional metrics; Google has signaled it will iterate on the reports based on owner input.

For now, treat the new reports as a monitoring tool: they don’t replace comprehensive traffic, engagement or conversion metrics, but they do give a clearer signal about how often Google’s generative systems reference specific pages. Track these new impressions alongside your existing KPIs, and watch whether AI visibility precedes, replaces or supplements organic clicks.

What to watch next: whether Google adds click and engagement metrics tied to generative features, and how rollout expansion changes baseline visibility patterns. Those updates will determine whether generative-AI impressions become a primary signal for content performance or remain an early indicator that requires further correlation with site traffic and outcomes.