Google Trends now offers pre-defined category filters on the Explore page, letting marketers surface top-searched terms within a vertical and refine queries by category without first entering a search.
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John Mueller warns disavow effects are processed incrementally—often over months—and sudden ranking drops after a disavow usually indicate technical mistakes or coincident algorithm updates.
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John Mueller said Google’s generative AI responses are pulled from the regular search index, so site owners don’t need a separate GEO playbook. Focus on core SEO fundamentals until platforms provide clearer AI-specific signals.
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Google began rolling out an August 18 spam update as Generative UI expands into AI Overviews and a new Preferred Sources button lets users boost chosen sites across Search, Discover and News. What marketers should monitor and do next.
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John Mueller says most spam-fighting systems run continuously, but Google announces periodic spam updates when broader changes could cause noticeable shifts in site metrics. SEOs should monitor metrics and maintain ongoing quality and link hygiene.
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Google will host Search Central Live in Shanghai on May 15, 2026. Sessions and materials will be provided in Simplified Chinese and Mandarin; registration closes April 27.
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Google updated its Merchant Center documentation to state that Merchant Center for Agencies can link up to 1,000 client accounts. The clarification gives agencies a concrete planning limit for account structure, onboarding and scalability.
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Shopify reports AI-referred sessions roughly tripled YoY in Q2, but organic search still drove the largest share of traffic. Structured product data boosted AI conversions, and AI performed best in specification-heavy categories.
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Google moved its crawler IP range JSON files from /search/apis/ipranges/ to /crawling/ipranges/. Update hard-coded URLs — old paths will be redirected for up to six months.
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